Build your own tools. With AI.
RucheLab trains entrepreneurs, coaches and independents who want to take back control of their business. Learn to automate, create and ship with AI tools, at your own pace.
Testimonial
“Three months ago, I was juggling clients, accounting, and content by hand. Today, my AI tools do 8 hours of work a day for me. I spend my time with my community and clients, not behind a screen.”
Francois
Naturopath, co-founder at RucheLab
The problem
You have the ideas. Not the tools.
You pay developers for things you could do yourself. You spend hours on no-code tools that never do exactly what you want. You depend on someone else for every change.
AI changed the game. In 2026, a trained entrepreneur can build in one day what used to take weeks. But nobody shows you how.
Our approach
A workshop. Not an online course.
RucheLab is a hands-on workshop where you learn by building. No endless theory, no slides. You come with a problem, you leave with a working tool.
Diagnostic
We identify together what slows you down. Repetitive tasks, missing tools, automations that would change everything.
Training
You learn to use AI as a building tool. No coding required. We start from zero and build together.
Building
You build your first tool. A real one, that runs, that you use the very next day in your business.
Autonomy
You know how. You can iterate, improve, build the next one. You don't need us anymore.
Our services
Two ways to work together.
AI Second Brain
For entrepreneurs, coaches, independents. We organize your second brain and automate your key workflows.
- Full audit of your stack and workflows
- Structured second brain (Notion + AI)
- 3 custom automations delivered
- Training so you can iterate on your own
- Unlimited Slack support for 30 days
Agency Project
For agencies and teams with an internal product to build. We scope A to Z, we ship, you deploy.
- Detailed scoping with your team
- Custom product, delivered turnkey
- Code and tools handed to your team
- Documentation + training included
- 2 months of post-delivery support
The journal
What we write.
Every week, a real case. No theory. An entrepreneur, a problem, an automation, a result.
Newsletter
One idea per week to take back control.
Every Tuesday, a real case of an entrepreneur who automated part of their business with AI. No fluff. Real examples, real tools, real results.
No spam. Unsubscribe in one click.
Who we are
A builder and a naturopath.
Mathieu Olivier
Co-founder, builder
Former Product Manager at Algolia and Sorare. Using AI to build and ship products since 2024. Based in Singapore.
Francois
Co-founder, trainer
Naturopath by training. Learned to use Claude Code from zero. Now trains his community of 250 affiliates. Living proof it works.
FAQ
You have questions.
Stop depending. Start building.
20-minute call. Free. No commitment. Let's look together at what AI can change in your daily work.
Book a free call