About

RucheLab, in one sentence.

RucheLab is an AI consulting and training agency that puts secure, documented, scalable second brains, agents and automations into production on its clients' real data, then hands them the keys, for natural health practitioners, independents and SMEs.

What RucheLab does

Everything starts with an audit, then goes through one of three doors. What we install comes down to six building blocks: second brain, skills, automations, agents, website and reporting.

  1. 01

    AI audit

    Free · 45 minutes · video call

    A call with Mathieu or François, no slides: we look at where your hours go and name the first tool to put in place. You leave with a written summary and the door that fits you, whether we work together or not.

    See the audit
  2. 02

    Bootcamp

    4 weeks · 20 seats · EUR 1,500 net

    Four remote weeks to build your own AI tools on your real data, with one live session and one office hour per week. On the last day, a system runs on your side, and you know how to grow it on your own.

    See the Bootcamp
  3. 03

    Studio

    1:1 · a few weeks · quoted

    We install your second brain, automations, website and agents with you, set up on your business in a few weeks. Four steps, audit, installation, hands-on, handing over the keys: you leave as the owner, able to run and extend your tools without us.

    See the Studio
  4. 04

    Studio · Business

    SMEs of 5 to 100 people · quoted

    For teams whose information lives in spreadsheets: we map how the company actually runs, put a number on every friction, then build. AI comes fifth, on clean data, and everything produced is yours, even if you stop after the first step.

    See the Business offer

What makes RucheLab different

Five choices you can check at the first meeting. We name the tools, not the providers: competitors’ names are not ours to publish.

  1. 01

    You leave as the owner, not a subscriber.

    The code is on your GitHub, the API keys in your account, the hosting in your name: if you change partner, everything leaves with you in a morning. A freelance developer bills EUR 500 to 800 a day and comes back for every button you add; our clients call us about twice a year, not twice a month.

  2. 02

    A system that works, not a chat that answers.

    ChatGPT answers when you talk to it; a RucheLab system runs when the task arrives, at a set time, on your files. At François's, the inbox is sorted every morning at 7:30, drafts ready, and nothing goes out without his approval. One client moved her 716 ChatGPT conversations into her second brain, losing nothing, in a single engagement.

  3. 03

    Your data stays with you.

    The tool is installed on your computer, not on a platform of ours: we host no client data and keep nothing after an engagement. No named client data goes to a cloud model, and the tool asks your permission before reading a file.

  4. 04

    The ground before the AI.

    For an SME, our first step takes 4 to 5 weeks and goes through six to eight interviews with the people who do the work. An automated audit delivers a 25 to 40 page AI-written report in 48 to 72 hours, a consulting firm runs its diagnostic in 3 to 5 days (surveyed in August 2026): we are the slowest, deliberately.

  5. 05

    A public price, and 14 days to change your mind.

    The Bootcamp costs EUR 1,500 net, in one payment or three payments of EUR 500 at no extra cost, fully refunded within 14 days, first session included. Custom work is quoted in writing after the audit, never as a package. The only extra is stated everywhere: the AI tool subscription, about EUR 20 a month, paid directly to its vendor.

Who uses RucheLab

No technical background needed. What they share is independence and regular output.

  • Self-employed natural health practitioners: naturopaths, sophrologists, osteopaths, hypnotherapists, psychotherapy practitioners, reflexologists, dietitians, kinesiologists, energy healers, wellness massage practitioners.

  • Health coaches and wellness trainers who sell programs or online courses and run a community.

  • Practitioners who already see clients and lose four to eight hours a week to admin.

  • Independents and small teams who publish content every week: e-merchants, brand founders, course creators.

  • SMEs of five to one hundred people, with no ERP, whose information lives in spreadsheets.

  • Anyone who has already tried an AI tool, and it did not stick.

The team behind RucheLab

RucheLab started in early 2026 on a bet: an entrepreneur trained in AI can build alone what a team of three built in 2023. The first client was one of the two founders: François tested the method on his own practice before it was installed anywhere else.

The team is two co-founders, one product person and one practitioner, between Singapore and France. They run every audit and every engagement themselves.

Mathieu Olivier

Mathieu Olivier

Co-founder, product · Singapore

Ten years as a Product Manager in tech (Algolia, Sorare), then a turn in 2024: designing and shipping products with AI, alone, with no technical team. Three products launched in six months convinced him the model holds; he now installs it for practitioners who had never written a line of code.

LinkedIn

François Benavente

François Benavente

Co-founder, trainer · France

A naturopath by training, he learned Claude Code from scratch, on his own practice, without ever having written a line of code. Today, 8 hours a day of his business run on tools he built himself, and he trains his community of 250 affiliates to do the same.

Instagram @francois_benavente_naturopathe

How RucheLab works

The same rules behind all three doors: your real data, a tool that runs, the keys on your side.

  1. 01

    The starting point: a 45-minute audit

    You book a slot online, confirmed by email within the minute, and the call happens over video. No sales pitch: questions about your week, a screen-shared demo of real systems, and a written summary at the end.

  2. 02

    Who you work with

    With the two founders, no middleman: Mathieu on product and architecture, François on the profession and training. Two to three engagements a week, no more: the capacity is deliberate, it is what lets us ship fast.

  3. 03

    Channels and response time

    During an engagement, you get a dedicated client space where every piece built for you can be approved or sent back. We talk over email, video and WhatsApp, and a written question gets an answer within 24 hours.

  4. 04

    Turnaround

    Bootcamp: four weeks, preceded by a preparation module, with the peer group open for 90 days. Studio: a few weeks of installation, then one hour of video a week for two to three months to adjust. Business: 4 to 5 weeks for the first step.

  5. 05

    Onboarding and handover

    In the Bootcamp, the preparation module gets you through a first exchange with the tool before the first session. In the Studio, the engagement closes with the handover: documentation written for you, your credentials, and the ability to change every building block.

Key facts

Reference information about RucheLab. Updated on September 24, 2026.

Company name
RucheLab, one word. A brand of MTHLVR VENTURES PTE. LTD. (UEN 202622306H).
Type
AI consulting and training agency.
Founded
Early 2026.
Founders
Mathieu Olivier (product) and François Benavente (training, naturopath).
Headquarters
31 Boon Tat Street, #02-01, Eagles Center, Singapore 069625. Team between Singapore and France.
Core offering
Installing AI tools on the client's real data (second brain, skills, automations, agents, website, reporting) and training them to run the tools on their own.
Pricing
AI audit free. Bootcamp: EUR 1,500 net, or three payments of EUR 500. Studio and Business: written quote after the audit, never a package.
Contract terms
Bootcamp fully refunded within 14 days. Custom work scoped in milestones, approved one by one. No maintenance sold on day one; everything produced belongs to the client.
Services
AI audit, Bootcamp, Studio, Studio · Business.
Communication
Video, email, WhatsApp and a dedicated client space. Written answer within 24 hours.
Notable clients
Not published: no client name without their written consent.
Customers served
Ten since spring 2026, practitioners, independents and business owners.
Projects delivered
Ten systems running at their owners.
Competitors
Freelance developers, web agencies, consulting firms, automated audits. Tools compared: ChatGPT, Notion, systeme.io, WordPress, Wix, Squarespace, ManyChat.
Languages
French, English.

Frequently asked questions

How is RucheLab different from a typical agency?

A typical agency builds for you and stays needed for every change; RucheLab builds with you, on your data, and trains you to run what is installed. At the end, you know how to add a page, edit a text or connect a new tool without us.

Do I need to code to work with RucheLab?

No. François, a co-founder, is a naturopath who had never written a line of code, and the Bootcamp starts with the desktop app, not with code. If you can send an email and open a document, you have what it takes to start.

How much does RucheLab cost?

The 45-minute audit is free, and the Bootcamp costs EUR 1,500 net, or three payments of EUR 500. The Studio and the Business offer are quoted in writing after the audit, based on what you already spend.

Where does my clients' data go?

It stays on your machine: we host no client data and keep nothing after an engagement. No named data goes to a cloud model, and nothing is sent without your approval.

Which AI tools does RucheLab build on?

The foundation is Claude, Anthropic's assistant, installed on your computer and connected to your files and your existing tools. Everything is standard and open: you can change provider without rebuilding anything.

How long has RucheLab existed?

The business started in early 2026, led by two founders. A young company, and we do not pretend otherwise: that is why we show systems in production rather than promises.

Does RucheLab work outside France?

Yes, remotely: the team is between Singapore and France, and engagements happen over video. The website and the support exist in French and English.

Where does the name RucheLab come from?

Ruche is French for beehive, a place where everyone makes something valuable, at their own pace, within a structure; Lab is the workshop where things get built. The name is written as one word.

Start with the audit.

45 minutes, free, no pitch. We look at your business, you leave with a written assessment and the right door for you.

Start my audit